TV CONTROL is AGF Videoforschung’s software for integrated planning and control of television advertising campaigns. It is used for precise evaluation of past, current, or scheduled television campaigns.
Add-ons allow direct access to the buying volumes of media agencies and common databases about gross ad spending.
Campaigns are evaluated with all common performance values such as net audience share, GRP, and CPM-C, and are planned on the basis of commercial breaks or timelines or by programme environment. An optimizing function allows rapid scheduling according to planning targets.