VIDEOSCOPE

VIDEOSCOPE is AGF Videoforschung’s software for creating standardized evaluations of TV, streaming, and video usage behavior.

The software identifies TV programmes, TV commercial breaks, TV and streaming time intervals, streaming content, and offering units individually or in summary, and calculates performance values such as audience share, market share, and viewing time.

It can also calculate averages and present them in a variety of summary forms. By enabling the generation of PSU data, data can be generated for further calculations/analyses in external systems.