WEBCROSS is a graphically oriented evaluation tool allowing the user to perform quick and easy analysis of TV and streaming usage. WEBCROSS gives the user access to the analysis of video usage in the media libraries and online platforms of AGF Videoforschung’s licensees in aggregated form. Target group structures and overlap can be analyzed. For media (TV half-hours and offering units), performance values (such as audience share, net reach) can be retrieved both in the form of incremental and exclusive performance. In a separate “Census Overnight” section, users are able to obtain a daily performance summary for publishers and offering units from the census data measurement.