The AGF system at a glance
08/12/2021. How does the AGF system actually work? How are TV and streaming measured? How is the convergence data created? And how do you measure Netflix and Co in the AGF Smart Meter project? AGF-CEO Kerstin Niederauer-Kopf explains the AGF research system and its further development in a presentation lasting about 40 minutes.
Contents
Please note: The status of the video is November/December 2021. The updated presentation with status 05/01/2022 can be found in the download section.
00:06 Foreword Kerstin Niederauer-Kopf, Chairwoman of the Management Board AGF Videoforschung
01:11 About the AGF: Shareholders and associations
02:15 AGF principles: independence, neutrality, transparency, openness and comparability
03:06 Big Picture: Overview of AGF Measurement
07:00 Partners of the AGF
08:00 Overview of AGF panels
09:20 The AGF Panel (with GfK)
11:56 External specifications and the importance of representativeness and household sampling
15:17 Measurement technology in the AGF panel, registration and co-viewing
18:16 How audiomatching works
20:26 Future viability of measurement technologies (watermarking, measurement routers, data protection)
22:41 Streaming measurement (with Nielsen): Hybrid measurement approach (census and panels)
24:52 Streaming: The Desktop Panel
26:18 Streaming: The Mobile Panel
28:14 Router measurement with AGF Smart Meter in the AGF Panel
30:53 Example AGF Smart Meter Report: Netflix, Prime Video, YouTube and Disney+
32:26 Convergence data: Convergence process
33:56 Production of daily convergence data
36:05 Example AGF streaming hit lists
38:13 Current projects