From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

TV total

TV total comprises the total television usage of all persons of a target group, regardless of the broadcaster where this usage occurred. This makes it possible to determine the total number of minutes for which a group of persons watched TV or how many persons who watched TV at all during a program or time interval. TV Total includes time-shifted usage and out-of-home viewing, but not usage on additional devices such as video recorders, game consoles, etc..

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