From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Gross reach

Gross reach describes the sum of all contacts achieved by people with a content or in a time interval. In contrast to net coverage, overlaps between persons are not taken into account. In the 0/1 procedure in the AGF evaluation software, the gross reach corresponds to the contact total.

The gross reach in percent corresponds to the gross raiting point.

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