From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Random-route method

The random-route method is a multi-stage selection method used for the recruitment of panel households for specified sampling points under which the interviewers are given exact start addresses for each point with a detailed route plan. The households to be contacted are then determined by means of a pre-defined random procedure.

Back to list