Glossar

Von A wie AGF Videoforschung bis Z wie zeitversetzte Nutzung – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Gross reach

Gross reach refers to the sum of all persons contacted with a programme or during a certain time interval. Unlike the case of net coverage, overlapping persons are disregarded. In the evaluation software of AGF, gross reach is equivalent to contact total.

The gross reach in percent corresponds to the Gross Raiting Point.

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