Von A wie AGF Videoforschung bis Z wie zeitversetzte Nutzung – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Random-route method

The random-route method is a multi-stage selection method used for the recruitment of panel households for specified sampling points under which the interviewers are given exact start addresses for each point with a detailed route plan. The households to be contacted are then determined by means of a pre-defined random procedure.

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