Glossar

Von A wie AGF Videoforschung bis Z wie zeitversetzte Nutzung – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Ad server

Ad servers are used to distribute and process online advertising content. Ad servers directly send advertisements for online campaigns such as banners to an HTML page as soon as it is visited. Among other things the numbers of ad impressions and ad clicks are stored and made available to advertisers online.

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