Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Offering unit

Offering units are a collection of individual videos (based on supplied allocation codes) from one or more publishers. The offering unit is mostly used for marketing, e.g. it brings together individual videos (streaming only) that are suitable for marketing.

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