Von A wie AGF Videoforschung bis Z wie zeitversetzte Nutzung – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Viewing duration

Viewing duration refers to the average viewing duration of the reporting basis or target group per day. Whereas only users within a target group are included in the calculation of visit duration, the entire target group (including non-users) is included in the calculation of the viewing duration.

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