Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Average number of contacts

The average number of contacts indicates the average number of contacts per person; it is calculated as the quotient of contact total divided by net viewing participation. If the 0/1 method is used, this must be indicated.

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