Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Number of cases

The fact number of cases refers to the unweighted number of persons or households on which an evaluation in the AGF Panel is based. It is directly related to the potential. In the Market Standard Moving Image, the number of cases is output with the boost factor 9.

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