Glossar

Von A wie AGF Videoforschung bis Z wie zeitversetzte Nutzung – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Identity analysis

Identity analysis is conducted in pairs of programmes, commercial breaks and intervals of time to determine the extent to which the viewers of these programmes or intervals of time are identical. In addition to individual analyses, this method also makes it possible to extrapolate several pairs over time and generate averages of their results.

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