Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.
Non-linear video ad
Non-linear video ads are a sub-category of in-stream video ads in which the advertising messages overlap a part of the video content. In this case, the ad placement is non-linear, meaning that it runs concurrently with the video content. Non-linear video ads are further sub-divided into overlay ads and branded players.Zurück zur Listenansicht