Glossar
Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.
DMA (Die Media Agenturen)
DMA is an acronym that stands for Die Media Agenturen (“The Media Agencies”). It represents the interests of the advertising and media agencies vis-à-vis the media. As members of the governing bodies of AGF, its delegates participate in the monitoring and further development of the AGF system.
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