Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Overlay ad

Overlay ads are a sub-category of non-linear video ads. They are characterized by the fact that that are broadcast concurrently with video content, in a manner similar to banners. When users click on an overlay ad, they can be sent directly to the advertiser’s page, for example.

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