Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Potential

The potential indicates the size of a target group in the population. In the AGF Panel, the potential is calculated as the sum of the weighted number of members of a target group on which an analysis is based, in relation to the universe.

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