Glossar

Von A wie AGF Videoforschung bis Z wie Zapping – hier werden die wichtigsten Fachbegriffe der Bewegtbildforschung erläutert.

Rate groups

The rate groups in TV have a unique indication per broadcast day. They consist of 4 always fully available indications. The coding is mandatory for advertising. In addition, the coding can also be assigned for other types of programmes such as sponsoring or trailers.

Rate type: 2-digit (allocation of the advertising islands to different areas which define the type of advertising)

Price group: 2-digit (determines the spot price in the advertising island, is subordinate to the tariff type)

Hour: 2-digit (planned broadcast hour of the advertising island)

Block number: 2-digit (internal number assigned by the broadcaster, usually consecutive within an hour / environment)


The following classification applies:

01-10

Standard advertising, general

01-20

Standard advertising

11

Standard rate sport

12

Standard rate children

21-30

Event advertising

21-24

Event rate Sport

01-30

Total advertising

31-80

Special forms of advertising

81-99

Broadcaster-internal coding

Price information for rate types 1-30 is stored in the reference systems. Special advertising formats are assigned to rate types 31 and above so that they are not included in the average calculation of total advertising. rate types 81-99 contain internal broadcaster information that does not refer to advertising block data and is only licensed for the respective broadcaster.

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