AGF Smart Meter

AGF Videoforschung has expanded the 2020 reach measurement with the "AGF Smart Meter" project: Using a measurement router technology developed by GfK on behalf of AGF, AGF records the use of streaming offers on smart TV sets in the AGF panel. This makes it possible to determine the average daily viewing time of selected video platforms such as Netflix and Amazon Prime Video on the big screen. The monthly reporting represents the usage times for currently seven target groups and is continuously being expanded. This measurement complements the measurement via TC UMX.