July 20, 2020. GenZ counts among one of the most interesting, but also most difficult, target groups in terms of describing or projecting media behaviour. In “AGF GenZ – A Video Study” Kantar implemented a modular study on behalf of AGF. In it, a qualitative preliminary study and a broad-based quantitative analysis examined the video viewing behaviour and motivations of 3 to 17-year-olds. With over 5100 cases “AGF GenZ” is one of the most extensive studies on this topic to be done in Germany in recent years. AGF presents the results and discusses them with Thorsten Braun, Chief Revenue Officer at Super RTL, and Kerstin Niederauer-Kopf, Chairperson of the Executive Management of AGF.
Thorsten Braun and Kerstin Niederauer-Kopf (photo)