Video providers can choose from two licences:

System participation includes access to AGF software for planning and ex-post analysis with a far-reaching set of evaluation possibilities for the video content depicted in the AGF system according to individually definable target groups. AGF’s VIDEOSCOPE software including the special analyses available in VIDEOSCOPE Plus allow a large number of analyses of viewing behaviour at the programme and commercial break level and by time segments. As of 01/07/2023, the browser-based software AGF SCOPE replaces VIDEOSCOPE as the leading evaluation system. For TV providers, a pre-condition for system participation is the provision of programme logs (second-by-second programming sequence of the broadcast programme) and rate cards in the eight-digit rate format. For streaming publishers active cooperation in the measurement is required.

The licence for system-independent data purchase includes time-segment-specific data for select broadcasters, target groups, and territories without access to AGF Videoforschung’s evaluation systems. Licensees are not required to provide transmission programme logs and rate cards.

Inquire about purchasing

The ad customer subscription is addressed to media agencies and advertisers and permits the regular purchase of AGF data for the ad market. It is are modular in structure and so allows the data purchase to be tailored for specific evaluation needs.

There are two forms of license for ad customer subscription:

• The starter package is a basic licence that includes one workstation licence for the standard PLAN TV planning software. The basic licence can be upgraded to include the TV-CONTROL planning and campaign control software.
• For deeper analysis purposes, direct access to AGF’s VIDEOSCOPE software is available as part of the PSU Data Licence, which can be upgraded to include the VIDEOSCOPE PLUS special analysis system.

Inquire about purchasing

For journalists, AGF Videoforschung offers the ability to query data using a selection screen. A copy of your press ID should be attached.

If editors are interested in purchasing data regularly, for instance every day or month, AGF would be pleased to put together an individual offer.

Journalists who are already registered with AGF Videoforschung (because they have a regular data purchase contract or have already identified themselves in the past) can also query data on weekends and holidays. The service hotline is staffed from 8 a.m. to 2 p.m. on those days. Journalists without a regular data purchase arrangement are subject to a 100-percent surcharge.

Inquire about purchasing