Data purchase

AGF Videoforschung offers specially tailored subscriptions and licences for data purchase for different customer groups.

The reports are made available in AGF DATA for the press and end customers (regular data recipients).


Video providers can choose from two licences:

System participation includes access to AGF software for planning and ex-post analysis with a far-reaching set of evaluation possibilities for the video content depicted in the AGF system according to individually definable target groups. The AGF Software AGF SCOPE enables a variety of analyses on viewer movements at the level of programs or advertising blocks and according to time intervals.

For TV providers, a pre-condition for system participation is the provision of programme logs (second-by-second programming sequence of the broadcast programme) and rate cards in the eight-digit rate format. For streaming publishers active cooperation in the measurement is required.

The licence for system-independent data purchase includes time-segment-specific data for select broadcasters, target groups, and territories without access to AGF Videoforschung’s evaluation systems. Licensees are not required to provide transmission programme logs and rate cards.

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Agencies and advertisers

The ad customer subscription is addressed to media agencies and advertisers and permits the regular purchase of AGF data for the ad market. It is are modular in structure and so allows the data purchase to be tailored for specific evaluation needs.

There are two forms of license for ad customer subscription:

  • The starter package is a basic licence that includes one workstation licence for the standard PLAN TV planning software. The basic licence can be upgraded to include the TV-CONTROL planning and campaign control software.
  • For more in-depth analysis purposes, direct access to the AGF Software AGF SCOPE is available as part of the PIN data license.

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For journalists, AGF Videoforschung offers the ability to query data using a selection screen. A copy of your press ID should be attached.

If editors are interested in purchasing data regularly, for instance every day or month, AGF would be pleased to put together an individual offer.

Journalists who are already registered with AGF Videoforschung (because they have a regular data purchase contract or have already identified themselves in the past) can also query data on weekends and holidays. The service hotline is staffed from 8 a.m. to 2 p.m. on those days. Journalists without a regular data purchase arrangement are subject to a 100-percent surcharge.

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Businesses and individuals (end customers)

Commercial enterprises and individuals who use the data for own purposes (no sharing with third parties) in presentations, articles, or internal reports, for instance, can also purchase data from AGF or one of its partners in the data reseller area. For commercially sharing AGF data with third parties, AGF refers to the different data purchase models or is happy to put together a direct offer.

End customers can choose from a large number of broadcasters, target groups, and facts for their customised evaluation. As soon as an order is placed, we check if there is a purchase authorization. If there is, the interested party receives an offer for confirmation. Billing is performed after delivery of the data. For specific inquiries not covered by the order form, this can easily be done by E-mail.

A regular data purchase agreement can be worthwhile for purchasers of large amounts of data. AGF is happy to receive inquiries by telephone or E-mail.

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Example evaluation AGF DATA

Within the framework of the AGF data supply, the AGF offers the possibility of obtaining various evaluations. By default, a data delivery includes all programmes of a channel for one day. The performance values are the viewing participation in millions and the market share in % for Total viewers and the target group adults 14-49 years.

The evaluations can be flexibly expanded to include other channels, target groups (e.g. by age or gender) and evaluation days as well as facts (e.g. net reach or average age). In addition, various hit list options of the most successful programmes or channels for a period (e.g. one day, month or year) are available.

Example of a Top 25 hit list for a target group

Authorised distribution partners of AGF

The AGF works together with authorised distribution partners:

GGmedia Forschung und Beratung GmbH
Klenzestraße 38 | D-80469 Munich

Intelligent Research in Sponsoring GmbH
Haid-und-Neu-Straße 7 | D-76131 Karlsruhe

Mediametrie/Eurodata TV
70, rue Rivay | F-92532 Levallois Cedex

Nielsen SportsGermany GmbH
Scheidtweilerstraße 17 | D-50933 Cologne

ValuMedia GmbH
Hauptmannsreute 75B | D-70193 Stuttgart