News
AGF and GIK Expand Existing Partnership
Frankfurt, September 26, 2024. AGF and the Society for Integrated Communication Research (GIK) are continuing their successful collaboration. With the release of "best for planning 2024" (b4p 2024) on September 26, 2024, GIK will be provided with selected digital performance metrics from AGF’s X REACH measurement.
AGF launches cooperation with Prime Video in Germany
Frankfurt, September 18, 2024. AGF Videoforschung GmbH is now including the total reach of Prime Video in the cross-media strategic planning tool AGF REACH PLANNER®. This data is collected autonomously by the passive GfK measurement technology Smart Meter in the AGF panel and has already been available to the market for years in the AGF Smart Meter Report on a monthly basis, highly aggregated for a limited set of target groups.
AGF Forum 2024: “Total Video: Advertising, impact, transparency”
Frankfurt, September 12, 2024. The AGF Forum 2024 took yesterday place in the Union Halle in Frankfurt am Main with more than 300 representatives of the media industry. This year's programme “Total Video: Advertising, Impact, Transparency” offered a variety of current industry topics, which were presented and discussed by high-calibre speakers.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+20
Percent increase in streaming viewing duration (2023 to 2022)
>40
million euros annual research spend
61,5
percent of viewers watch daily (total viewers)
182
minutes average daily viewing duration (all viewers)
321.084.092
Hours (day with highest TV usage: 01/01/2023)
Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024
Interested in getting AGF Data?
AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.
