News
Matthias Heinze represents Warner Bros. Discovery on the Supervisory Board and in the Shareholders' Meeting of AGF Videoforschung
Frankfurt, June 10, 2025. Matthias Heinze, Senior Vice President Commercial GSA and Managing Director of Warner Bros. Discovery’s German entities, has been a new member of the Shareholders' Meeting and the Supervisory Board of AGF Videoforschung since April 2025.
AGF launches pilot project for the integration of return channel data with TV Insight
Frankfurt, May 20, 2025. As part of the project, an approach for enhancing the AGF panel measurement with return channel data will be tested. By integrating usage data from HbbTV measurements and Sky set-top boxes into the AGF panel, the aim is to expand representative panel data with return channel data.
AGF integrates Bauer Media Group’s digital offerings into AGF X-REACH
Frankfurt, May 08, 2025. AGF continues to advance digital audience measurement:
Since March 2025, the digital publishing offerings of the Bauer Media Group have been gradually integrated into the AGF measurement system. These will likely become available to authorized users in the AGF tools starting mid-June.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+36,5
Percent increase in streaming viewing duration (2024 to 2023)
>40
million euros annual research spend
58,9
percent of viewers watch daily (total viewers)
171
minutes average daily viewing duration (all viewers)
313.809.779
Hours (day with highest TV usage: 01/01/2024)
Source: AGF Videoforschung; AGF SCOPE 1.9; 01/01/2024-31/12/2024; Market standard Video, 04/01/2024; Evaluation Type: TV; Convention; Package Number: 14831 dated 08/01/2025
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