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AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

News

Schombara switches to AGF / Landgraf also appointed Director

24/11/2021 More expertise for AGF Video Research: Andrea Schombara, previously Director Media Research at Tele 5, joins AGF as Director Methods & Conventions on 1 December. At the same time, Martin Landgraf will become Director Data & Technology. Landgraf is currently Head of Measurement & Technologies. With the newly introduced director posts, AGF is setting the course for further growth.

Convergence Monitor 2021: Video content is popular on the internet

16/09/2021 Among users who use free video clips/videos on social networks at least once a week, YouTube takes first place by a wide margin, although the network’s current share of 84.5 percent has fallen well below the 90-percent mark. This is a result of the Convergence Monitor 2021. This development probably reflects the strong growth of new competitors such as TikTok and Twitch.

AGF tests expansion of digital measurement with static display

16/06/2021 Beyond TV and streaming: AGF Videoforschung is testing the expansion of its digital measurement to include static display. With the Video+ project AGF is to looking into the possibility of measuring static content, in addition to the TV and video content it has measured up until now. With the test, it is responding to a pressing and frequently formulated market demand.


The video universe at a glance

~25

Contract partners = about 250 video offerings

1,6

TVs on average per household

>35

million euros annual research spend

72,0

percent of viewers watch daily (age 14 and up)

220

minutes average daily viewing time (all viewers)

+46,0

percent growth in streaming usage volume (2020 to 2019)

 

Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; VIDEOSCOPE 1.4, 01.01.2019-31.12.2020; Market standard: TV,  05/01/2021


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