News
AGF Integrates Sky's Digital Offerings for the First Time
Frankfurt, 01/08/2024. At the start of the new football season with the 2. Bundesliga on August 2, 2024, the AGF standard system will not only report viewership numbers for Sky's linear pay-TV offerings but also for a variety of newly certified digital offerings.
Over half of all cable households in rental agreements affected by the abolition of the utility cost billing privilege
Frankfurt, 18/07/2024. Over half of the affected cable households that have already dealt with the issue want to stay with cable even after the abolition of the utility cost billing privilege. This is the result of the spring wave of the Platform Study 2024-I, conducted twice a year by Kantar on behalf of AGF Videoforschung GmbH.
AGF and Utiq launch new pilot project
Frankfurt, 28/05/2024. AGF Videoforschung GmbH and the European AdTech company Utiq are now working together in a pilot project. The aim is to deliver target group structures for digital content and campaigns in a new kind of quality. In an initial proof of concept, the two companies are combining panel-based, representative smart data sets with privacy-first, consented big data sets that are based on a valid, compliant, and trustworthy determination of unique audiences.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+20
Percent increase in streaming viewing duration (2023 to 2022)
>40
million euros annual research spend
61,5
percent of viewers watch daily (total viewers)
182
minutes average daily viewing duration (all viewers)
321.084.092
Hours (day with highest TV usage: 01/01/2023)
Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024
Interested in getting AGF Data?
AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.
