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Total Video Facts 2021


Sports, politics and show revivals were main drivers of TV usage 2021

05.01.2022. Corona, football, elections - the big topics of 2021 also determined the use of moving images. On television, sport was the big driver. Both the Olympic Games and UEFA EURO 2020 were caught up in 2021. The most successful TV programme with the overall audience was the round of 16 on 29.06.2021 on Das Erste.

Schombara switches to AGF / Landgraf also appointed Director

24/11/2021 More expertise for AGF Video Research: Andrea Schombara, previously Director Media Research at Tele 5, joins AGF as Director Methods & Conventions on 1 December. At the same time, Martin Landgraf will become Director Data & Technology. Landgraf is currently Head of Measurement & Technologies. With the newly introduced director posts, AGF is setting the course for further growth.

AGF tests expansion of digital measurement with static display

16/06/2021 Beyond TV and streaming: AGF Videoforschung is testing the expansion of its digital measurement to include static display. With the Video+ project AGF is to looking into the possibility of measuring non-video content, in addition to the TV and video content it has measured up until now. With the test, it is responding to a pressing and frequently formulated market demand.

The video universe at a glance


Contract partners = about 250 video offerings


TVs on average per household


million euros annual research spend


percent of viewers watch daily (age 14 and up)


minutes average daily viewing time (all viewers)


percent growth in streaming usage volume (2020 to 2019)


Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; VIDEOSCOPE 1.4, 01.01.2019-31.12.2020; Market standard: TV,  05/01/2021

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