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Over half of all cable households in rental agreements affected by the abolition of the utility cost billing privilege

Frankfurt, 18/07/2024. Over half of the affected cable households that have already dealt with the issue want to stay with cable even after the abolition of the utility cost billing privilege. This is the result of the spring wave of the Platform Study 2024-I, conducted twice a year by Kantar on behalf of AGF Videoforschung GmbH.

AGF and Utiq launch new pilot project

Frankfurt, 28/05/2024. AGF Videoforschung GmbH and the European AdTech company Utiq are now working together in a pilot project. The aim is to deliver target group structures for digital content and campaigns in a new kind of quality. In an initial proof of concept, the two companies are combining panel-based, representative smart data sets with privacy-first, consented big data sets that are based on a valid, compliant, and trustworthy determination of unique audiences.

Barbara Sold takes over newly created “Client Success & Data Consultancy” division

Frankfurt, 16/01/2024. Barbara Sold joins AGF Videoforschung as a Senior Consultant in the newly created Client Success & Data Consultancy division, which focuses primarily on advising new and existing clients on how to work with AGF data and the analysis options.

The video universe at a glance


Contract partners = about 250 video offerings


Percent increase in streaming viewing duration (2023 to 2022)


million euros annual research spend


percent of viewers watch daily (total viewers)


minutes average daily viewing duration (all viewers)


Hours (day with highest TV usage: 01/01/2023)


Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024

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AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.

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