AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

AGF Platform Study 2026 I: How viewers find video content today

Frankfurt, July 15, 2026. Internet-based reception methods, smart TV interfaces, and streaming services are continuously changing the technical framework conditions for television use. The AGF Platform Study has documented these developments for many years and provides important insights that contribute to defining the external parameters of the AGF system. With the spring wave of 2026, the study was expanded for the first time to include questions on the user journey on the TV device. This complements the technical findings of the Platform Study with a behavioral perspective and enables a systematic analysis of how viewers access linear and non-linear video content offerings under today’s technical conditions.

AGF expands Prime Video integration to include the measurement of live sports events

Frankfurt, 19. June 2026. AGF Videoforschung is expanding the measurement of Prime Video within the AGF standard to include live event streams. This marks the next stage in the expansion of Prime Video’s server-to-server (S2S) integration into the AGF video measurement standard.

Since November 2025, Prime Video’s ad-supported video-on-demand offering has been reported as part of AGF’s measurement framework. With the addition of live event streams, the scope of this integration is now being further expanded. Going forward, usage data from live sports events on Prime Video will also be included in AGF reporting.

AGF Next Gen Video Study 2026: More than 85 percent of children and adolescents use video content daily

Frankfurt, 28 May 2026. Moving images are an integral part of everyday life for children and adolescents: 85.3 percent of 1- to 17-year-olds use moving-image content every day — whether through linear television, streaming services, video portals, or videos on social media. Moving-image content already reaches nearly all children at preschool age. At the same time, usage patterns, device preferences, and the role of individual platforms are changing significantly. While streaming and social media are increasingly shaping self-directed media consumption, the television set remains a central gathering point for shared family moments.