Neutral. Transparent. Precise.



Barbara Sold takes over newly created “Client Success & Data Consultancy” division

Frankfurt, 16/01/2024. Barbara Sold joins AGF Videoforschung as a Senior Consultant in the newly created Client Success & Data Consultancy division, which focuses primarily on advising new and existing clients on how to work with AGF data and the analysis options.

AGF Platform Study 2023-II: Elimination of utility cost billing could lead to shifts

Frankfurt, 10/01/2024. The possible effects of the elimination of the so-called utility cost billing privilege were investigated for the first time in the Autumn Wave of the Platform Study 2023 conducted by Kantar on behalf of AGF Videoforschung. The new amended version of the German Telecommunications Act includes a provision to the effect that cable fees may no longer be charged to renters as utility costs.

TV usage 2023: Germany between permanent crisis and escapism

Frankfurt, 05/01/2024. 'Crisis mode' was the "word of the year" in 2023, so it is not surprising that media interest, particularly in classic linear TV, once again focussed on information content in 2023. In addition to interest in news, magazines and documentaries, television also catered to the desire for distraction through strong entertainment shows and fictional formats.

The video universe at a glance


Contract partners = about 250 video offerings


Percent increase in streaming viewing duration (2023 to 2022)


million euros annual research spend


percent of viewers watch daily (total viewers)


minutes average daily viewing duration (all viewers)


Hours (day with highest TV usage: 01/01/2023)


Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024

Interested in getting AGF Data?

AGF Videoforschung has expanded its offerings. Not just video providers, platforms, advertising and media agencies and broadcasters, but also end users and press representatives can get data directly from AGF.

Find out more


Use the contact form to send us your questions or requests.

Fields marked * are mandatory.


First name is required
Surname is required
Valid Email is required
Message is required