AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

AGF Unveils Major System Upgrade for Video Measurement

Frankfurt, 18 September 2026. At the AGF Forum 2026, AGF Videoforschung announced a major upgrade to its research and measurement system before an audience of around 300 representatives from the media, advertising and research industries. From 2028 onwards, five interconnected components are set to form the foundation of video measurement: the integration of return-path data, a dedicated measurement category for Connected TV including co-viewing, a Virtual Panel, a new digital data model and Cross-Media Campaign Measurement.

Held in Frankfurt on 17 September under the theme “See Beyond the Screen”, the Forum explored how metrics are generated, how they can be compared and how they should be interpreted in an increasingly fragmented video market.

AGF Platform Study 2026 I: How viewers find video content today

Frankfurt, July 15, 2026. Internet-based reception methods, smart TV interfaces, and streaming services are continuously changing the technical framework conditions for television use. The AGF Platform Study has documented these developments for many years and provides important insights that contribute to defining the external parameters of the AGF system. With the spring wave of 2026, the study was expanded for the first time to include questions on the user journey on the TV device. This complements the technical findings of the Platform Study with a behavioral perspective and enables a systematic analysis of how viewers access linear and non-linear video content offerings under today’s technical conditions.

AGF expands Prime Video integration to include the measurement of live sports events

Frankfurt, 19. June 2026. AGF Videoforschung is expanding the measurement of Prime Video within the AGF standard to include live event streams. This marks the next stage in the expansion of Prime Video’s server-to-server (S2S) integration into the AGF video measurement standard.

Since November 2025, Prime Video’s ad-supported video-on-demand offering has been reported as part of AGF’s measurement framework. With the addition of live event streams, the scope of this integration is now being further expanded. Going forward, usage data from live sports events on Prime Video will also be included in AGF reporting.