Neutral. Transparent. Precise.

AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

News

AGF shows monthly streaming hit lists on its website

17/05/2021 AGF Videoforschung is now publishing monthly streaming hit lists on its website. These provide answers to the question of which TV programmes had the highest streaming net reach per provider in this period and how much net reach a programme broadcast on linear TV gained through streaming.

AGF tests expansion of digital measurement with static display

16/06/2021 Beyond TV and streaming: AGF Videoforschung is testing the expansion of its digital measurement to include static display. With the Video+ project AGF is to looking into the possibility of measuring static content, in addition to the TV and video content it has measured up until now.

UEFA EURO also thrills on live stream and Magenta TV channels

13/07/2021 The European Football Championship has ensured high usage on many devices and transmission channels. On average, 0.898 million viewers watched Germany's matches on the ARD and ZDF livestream. On the exclusive Magenta TV channels, for example, an average of 0.580 million viewers followed Germany's first match against France


The video universe at a glance

~25

Contract partners = about 250 video offerings

1,6

TVs on average per household

>35

million euros annual research spend

72,0

percent of viewers watch daily (age 14 and up)

220

minutes average daily viewing time (all viewers)

+46,0

percent growth in streaming usage volume (2020 to 2019)

 

Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; VIDEOSCOPE 1.4, 01.01.2019-31.12.2020; Market standard: TV,  05/01/2021


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