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Total Video Facts 2022


Cordelia Wagner takes over as Head of Corporate Communications

11/04/2023. Change of baton at AGF: Cordelia Wagner becomes Head of Corporate Communications at AGF Videoforschung. She succeeds Juliane Paperlein, who is leaving the company at the end of April. Wagner is the owner of the agency CW Communications and has many years of extensive experience in the media world, especially in the TV and digital sector relevant to AGF, from her time as spokesperson for the Ad Alliance and at ProSiebenSat.1.

OWM Chairman Uwe Storch is Chairman of the Supervisory Board of AGF

02/02/2023  Uwe Storch is the new Chairman of the Supervisory Board of AGF Videoforschung GmbH. He is currently also Chairman of the Organisation Werbungtreibende im Markenverband (OWM). This is the first time that a representative of the advertisers association has headed AGF's supervisory board. Storch has already been involved in AGF since 2014 and has been a member of the AGF Supervisory Board since the GmbH was founded in 2017.

TV Moments 2022: Ukraine War, Women's Football and Farewell to the Queen

05/01/2023 TV-Balance2022: Once again, news dominates TV usage: the market share of information programmes is again at 36.0 percentin 2022 (2021: 36.0 percent, 2020: 35.7 percent). Interest in news, magazines, reports & documentaries, talk shows and weather is driven by the continuing tense news situation. After two years in which Corona dominated events, the Ukraine war, the accompanying energy and economic crisis and rising inflation dominate the news in 2022.

The video universe at a glance


Contract partners = about 250 video offerings


Percent increase in streaming viewing duration (2022 to 2021)


million euros annual research spend


percent of viewers watch daily (total viewers)


minutes average daily viewing duration (all viewers)


Hours (day with highest TV usage: 01/01/2022)


Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; VIDEOSCOPE 1.4, 01.01.2021-31.12.2022; Market standard: TV,  04/01/2023

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