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AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

News

Barbara Sold takes over newly created “Client Success & Data Consultancy” division

Frankfurt, 16/01/2024. Barbara Sold joins AGF Videoforschung as a Senior Consultant in the newly created Client Success & Data Consultancy division, which focuses primarily on advising new and existing clients on how to work with AGF data and the analysis options.

AGF Platform Study 2023-II: Elimination of utility cost billing could lead to shifts

Frankfurt, 10/01/2024. The possible effects of the elimination of the so-called utility cost billing privilege were investigated for the first time in the Autumn Wave of the Platform Study 2023 conducted by Kantar on behalf of AGF Videoforschung. The new amended version of the German Telecommunications Act includes a provision to the effect that cable fees may no longer be charged to renters as utility costs.

TV usage 2023: Germany between permanent crisis and escapism

Frankfurt, 05/01/2024. 'Crisis mode' was the "word of the year" in 2023, so it is not surprising that media interest, particularly in classic linear TV, once again focussed on information content in 2023. In addition to interest in news, magazines and documentaries, television also catered to the desire for distraction through strong entertainment shows and fictional formats.


The video universe at a glance

~25

Contract partners = about 250 video offerings

+20

Percent increase in streaming viewing duration (2023 to 2022)

>40

million euros annual research spend

61,5

percent of viewers watch daily (total viewers)

182

minutes average daily viewing duration (all viewers)

321.084.092

Hours (day with highest TV usage: 01/01/2023)

 

Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024


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