News
AGF Platform Study 2025 I: TV Households Between Switching and Upgrading
Frankfurt, July 3, 2025. The latest wave of the AGF Platform Study 2025 I reveals: the TV market remains dynamic. Following the abolition of the service charge privilege on July 1, 2024, 72.4 percent of affected households have signed new cable TV contracts. At the same time, alternative forms of TV reception are gaining significance.
Matthias Heinze represents Warner Bros. Discovery on the Supervisory Board and in the Shareholders' Meeting of AGF Videoforschung
Frankfurt, June 10, 2025. In his current role at Warner Bros. Discovery, Matthias Heinze, Senior Vice President Commercial GSA and Managing Director of the company’s German entities, is responsible for Ad Sales, Affiliate Distribution, Home Entertainment, and Content Licensing across the German-speaking markets.
AGF launches pilot project for the integration of return channel data with TV Insight
Frankfurt, May 20, 2025. As part of the project, an approach for enhancing the AGF panel measurement with return channel data will be tested. By integrating usage data from HbbTV measurements and Sky set-top boxes into the AGF panel, the aim is to expand representative panel data with return channel data.
The video universe at a glance
~25
Contract partners = about 250 video offerings
+36,5
Percent increase in streaming viewing duration (2024 to 2023)
>40
million euros annual research spend
58,9
percent of viewers watch daily (total viewers)
171
minutes average daily viewing duration (all viewers)
313.809.779
Hours (day with highest TV usage: 01/01/2024)
Source: AGF Videoforschung; AGF SCOPE 1.9; 01/01/2024-31/12/2024; Market standard Video, 04/01/2024; Evaluation Type: TV; Convention; Package Number: 14831 dated 08/01/2025
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