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AGF VIDEOFORSCHUNG AUDIENCE MEASUREMENT

News

Abolition of the ancillary cost privilege: Abolition of the ancillary cost privilege: Majority of households respond actively – 'Blackout' does not occur – Streaming and Connected TV continue to rise.

Frankfurt, January 30, 2025. With the abolition of the so-called ancillary cost privilege on July 1, 2024, which prohibits the billing of cable TV fees through ancillary costs, the level of awareness among affected households has significantly increased.

Starting 2025: AGF and Netflix launch collaboration

Frankfurt, January 15, 2025. AGF Videoforschung GmbH and Netflix have agreed on a cooperation to examine the integration of Netflix into the AGF system. The intention is to map the use of content from the streaming service according to the same criteria as content from local providers that are actively measured by AGF. This should enable comparability across all distribution channels.

Netflix and AGF will examine solutions for direct participation in active AGF video streaming measurement as well as integration into the AGF Reach Planner.

TV 2024: Live Sports, Tatort, and a Comeback

Frankfurt, January 8, 2025. The year 2024 set a new benchmark for evaluating linear TV usage in Germany. With the introduction of the "video market standard" on January 1, 2024, for the first time, usage data from traditional television and 24/7 live streams on streaming platforms, equivalent to linear broadcasts, were combined into a unified standard. This new TV standard reflects the changing viewing habits of audiences and enables a more comprehensive analysis of TV consumption, including data from streaming platforms measured by AGF.


The video universe at a glance

~25

Contract partners = about 250 video offerings

+20

Percent increase in streaming viewing duration (2023 to 2022)

>40

million euros annual research spend

61,5

percent of viewers watch daily (total viewers)

182

minutes average daily viewing duration (all viewers)

321.084.092

Hours (day with highest TV usage: 01/01/2023)

 

Source: AGF Videoforschung in cooperation with GfK, DAP, Nielsen, ANKORDATA; AGF SCOPE 1.4, 01/01/2022-31/12/2023; Market standard TV, 04/01/2024


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