AGF began working to measure video streaming in addition to television audience research as far back as 2010. Figures for online video content have also been reported since 2014 – monthly since 2017 and daily since 2019 daily with an offset of 8 days for the corresponding data day.
AGF Videoforschung is expanding its measurement with its “AGF Smart Meter” project: Using measurement router technology developed by GfK on behalf of AGF, AGF is measuring the use of streaming services on smart TVs in its own panel. This way, the average daily watch times of selected video platforms such as Netflix and Amazon Prime Video on big screens can be determined. A future monthly report based on this measurement will show the usage times for seven target groups, initially. Additional target groups, video offers and devices will be added later.