PLAN TV is AGF Videoforschung’s software for planning TV ad campaigns. It is a tool for comparative evaluation of campaigns and for identifying planning alternatives, and also to calculate costs of media plans and to perform ex-post evaluation of plans that have already run.

It calculates common performance values such as net and gross reach, CPM-C, and the average number of contacts for scheduling units of varying granularity down to the quarter-hour of a week day (monthly average).