Glossary
From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Dual-Frame method
The Dual-Frame method describes the telephone-based, random sampling process through a combination of landline and mobile phone numbers. In Dual Frame, the sample is drawn from two frames or selection frames that completely cover the target population: landline plus mobile. For merging the two samples, an appropriate design weighting is required.
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