From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
MIE (Main Income Earner)
HEB is an acronym that stands for Main Income Earner. It refers to the person in the household who makes the biggest contribution to the household’s income. The characteristics of the MIE play an important role in the recruitment of panel households, among other things.Back to list