From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

ma Intermedia

ma Intermedia is a file of agma in which the data from the media-specific ma survey tranches and the AGF Panel are combined. With the introduction of the agma partnership model, it was decided in 1987 to merge the television data with the ma survey every year. The data set of ma Intermedia is formed by means of fusions. In the ma Intermedia data set, the media of television, magazines, daily newspapers, movie theaters, radio and billboards can be counted on the basis of the advertising medium contact chance. The advertising medium contact chance represents the currency convention for intermedia comparison counts adopted by agma.

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