From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

0/1 method

The 0/1 method is one of two processing methods which the user can select for special analyses in the AGF evaluation software. Under this method, performance values are calculated independently of the viewing duration. When a usage occurs, the p-value is set to 1. Thus, the full weight of a person is always included in the analysis. A prefilter can be integrated that limits the groups of persons to 60-second consecutive viewers.

Back to list