From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Structural Survey

The Structural Survey is an annual written survey of the structure and equipment of the households in the AGF Panel. It serves the purpose of updating the information about panel participants. The queried household and person characteristics form the basis for numerous evaluable target groups. All persons newly added to the panel also receive this questionnaire as part of the recruitment process. The following topics, among others, are queried:

  • Reception conditions in the household
  • Ownership of technical devices
  • Preferences for TV genres
  • Product use
  • Residential situation
  • Sinus Milieus
  • Socio-demographic characteristics (e.g. age, education, sex)

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