From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

CPM-C (Cost per mille contacts)

The CPM indicates how high the costs are to reach a total of 1,000 TV viewers of a target group with a spot in an commercial break. The price results from the quotient of the gross costs for a 30-second spot and the average viewership of the advertising block, multiplied by 1,000. The gross costs are based on the broadcasters'/marketers' price lists submitted to GfK and published. The CPM is available for rate types 01-30. Special display options apply for rate type ranges. Advertising formats that cannot be booked with 30-second spots must be shown separately in the CPM calculation with details of the underlying spot length.

Back to list