From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

CPM-U (Cost per mille users)

CPM-U is an acronym that stands for cost per mille (thousand) users. It indicates the amount of money that must be invested to reach a total of 1,000 unique persons in the target group at least once with an ad spot. The cost for an advertising campaign is calculated as the quotient of the total cost divided by the absolute net coverage of the campaign, multiplied by 1,000.

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