From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Commercial break code

The commercial break code contains important information about a commercial break for media planning purposes. The composition of such codes is binding for all advertising broadcasters that participate in the AGF. In the AGF system, the commercial break code consists of eight digits, where the different characters convey the following information: rate type (1-2), price group (3-4), planned broadcast hour (5-6), and break number (7-8). Any such eight-digit combination may only be used once for the same broadcaster within a broadcasting day.

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