From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Ad server

Ad servers are used for the delivery of advertising media in the online sector. Advertising media of online campaigns such as banners are sent directly by ad servers when an HTML page is accessed. In the process, the visual contacts of the users (ad impressions) or the number of clicks on the advertising material (ad clicks), among other things, are stored and made available to the advertisers online.

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