From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

AGF evaluation software

The AGF evaluation software fulfills the information and analysis needs of programming research and advertising planning. The software made available is sub-divided by functions into the reporting system VIDEOSCOPE, the planning system PLAN TV, the campaign control system TV CONTROL, and the special analysis system VIDEOSCOPE PLUS. AGF has engaged DAP GmbH to develop and maintain the evaluation software.

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