From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


Households are recruited for the AGF panel in a two-stage process: Based on a representative sample, households/individuals are contacted and a short telephone interview is conducted to determine whether the household meets the target specifications for the AGF panel in terms of socio-demographic characteristics and reception situation (CATI screening). To a limited extent, initial contacts for certain target groups are also achieved online. If a household is basically suitable, a personal recruitment interview (face to face) is conducted for the AGF panel. During this recruitment interview, further information about the household is collected in the same way as in the structural survey. After successful recruitment, the measurement equipment is installed and the household is included in the daily reporting.

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