From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


The hybrid recruitment method by random route and quota is used for recruiting households for the AGF Panel. In both methods, it is first determined whether the household satisfies the target specifications for the television panel with respect to socio-demographic characteristics and the reception situation. If a household is deemed suitable, a recruitment interview for the television panel is conducted. In a recruitment interview, additional information about the household is collected in a manner similar to the Structural Survey. After recruitment, the measuring technology is installed (see Installation) and the household is included in the daily reports.

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