From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Reporting basis

The reporting basis refers to the number of all persons – weighted (potential) or unweighted (number of cases) on which an evaluation is based. These persons usually represent the universe of the AGF Panel, but they can also be a smaller group, depending on the definition. In evaluations, the reporting basis acts as a prefilter for the target group.

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