Glossary

From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Video content

Video content is programming or advertising content by which issues are reported, stories told or facts presented with cinematic techniques using video and audio. Video research involves the monitoring and reporting of video content usage. This can be done independently of the mode of distribution (e.g. linear or non-linear), time of use (e.g. live, time-shifted or time-independent), place of use (e.g. in home or out of home), distribution channel (e.g. IPTV, cable or mobile) and terminal device (e.g. TV, laptop or smartphone), and also independently of the content provider (e.g. broadcaster, telecommunications provider or online video content provider) in accordance with the rules and principles of market and opinion research.

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