Glossary

From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Branded player

Branded video players refer to an advertising form of non-linear video ads. They are characterized by the fact that the video is enclosed within a frame in which animations or banner ads are displayed. When users click on an ad in the frame, they can be sent directly to the advertiser’s page.

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