From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

CATI (computer-assisted telephone interview)

CATI is an acronym that stands for computer-assisted telephone interview. CATI surveys are computer-assisted telephone interviews in which the interviewer reads the questions directly from the computer screen and enters the answers into the computer in the telephone studio. Unlike a traditional telephone interview, the questionnaire is stored in the computer instead of being printed out on paper.

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