From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.


DAP GmbH is an IT service provider in the field of market and media research, which has been commissioned by AGF to develop evaluation software for AGF data. The AGF offering of software programmes comprises VIDEOSCOPE (to be replaced by AGF SCOPE on 30/06/2023), VIDEOSCOPE PLUS (to be replaced by AGF SCOPE PLUS on 30/06/2023), TV CONTROL, PLAN TV and AGF REACH PLANNER®.

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