From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.
Reception potential indicates the number of persons or households who receive a broadcaster via terrestrial transmission, cable, satellite or IPTV. A broadcaster is deemed to be receivable if it was switched on at least once for one second in a panel household. By virtue of this definition, the reception potential of a broadcaster is always smaller than its technical range because actual reception, not all potential households in the distribution area, forms the basis for the reception potential.
Although the reception potential is largely resistant to fluctuations by reason of its definition, slight changes can arise in a few cases as a result of panel entries and exits, maintenance, cable network or transponder switch-offs or reassignments, and weighting processes.