From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

AGF Panel

The AGF Panel is one of the world’s biggest television panels, with 5,400 daily reporting, representatively selected households and the more than 11,000 persons who live in these households. Thus, it tracks the television usage of 75,304 million persons aged 3 and over or 38,773 million TV households whose MIE speaks German (01/01/2022). The usage of this universe is representatively tracked for both the entire Federal Republic of Germany and for the individual states of Germany. It is operated by GfK on behalf of AGF.

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