From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Weighting characteristic

Weighting characteristics are the characteristics applied for the weighting of  TV households or persons in TV households in the AGF Panel. The German state, municipality size, reception level classification and a number of socio-demographic characteristics of households and persons are included in the weighting.

The following weighting characteristics of persons and households are:

At the household level:

At the person level:

  • State
  • Sex
  • AGF reception level
  • BIK Municipality Size Class
  • Political Municipality Size Class
  • Education
  • Household size
  • Age
  • Relationship to the Main Income Earner
  • Household-keeping person
  • Internet usage
  • Occupation
  • Platform access

The weighting of the significantly smaller group of non-TV households or persons in non-TV households is carried out separately in a weighting run and with a reduced matrix set.

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