From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Interactive video ad

Interactive video ads are online ad spots that allow users to interact with them. For example, sweepstake questions can pop up during a spot and when users click on them they are sent to the sweepstake. Once the sweepstake questions are answered, the ad spot continues from the place where it previously stopped. Interactive video ads belong to the category of Linear video ads and therefore never run concurrently with video content.

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