Glossary

From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Summation of contact total

The summation of contact total is a method by which user communities are calculated across several programmes. Either the 0/1 method or the p-value method can be used. Persons who exhibit performance values for several programmes of the programme list are counted not just once, but multiple times.

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