From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

Linear video ad

Linear video ads are a sub-category of in-stream video ads by which advertising messages are placed before, during or after the video content. In this case, the ad is placed linearly, meaning that it never runs concurrently with the video content. This type of video ad is further sub-divided into pre-rolls, mid-rolls and post-rolls, as well as interactive video ads.

Back to list