Glossary

From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

ma (Media Analysis) Radio

ma Radio is an annual survey commissioned by agma on the media usage behaviour of the German-speaking resident population in private households. With approx. 65,000 cases, it is the largest representative media study in the Federal Republic of Germany and consequently serves as an external benchmark for many other market media studies. Until 2020, the AGF participated in parts of ma Radio with a TV question set. Since 2020, the AGF has been collecting the "Potential Study" together with agof under the umbrella of agma, which together with the AGF's own platform study will form the new external specification "AGF Video Potentials" from 01.01.2022.

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