From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

ma (Media Analysis) Radio

ma Radio is an annual survey commissioned by agma on the media usage behaviour of the German-speaking resident population in private households. Until 2020, the AGF participated in parts of ma Radio with a TV question set. Since 2020, the AGF has been collecting the "Potential Study" in collaboration with agof and agma, which together with the AGF's own platform study forms the new external specification "AGF Video Potentials" since 01.01.2022.

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