From A for AGF Videoforschung to Z for zapping, the most important technical terms in video research are explained here.

P-value method

The p-value method is one of two processing methods which the user can select for special analyses in the AGF evaluation software. Under this method, the individual market share/viewing duration of the persons watching a programme is considered. Each person is counted by the percentage corresponding to their viewing duration in relation to the programme duration (= p-value).

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